Case Study: Sunday Scaries achieves 9x ROAS with impact.com Partnership Cloud

Sunday Scaries nets 9x ROAS from partnerships with Impact and Spark ROAS

Sunday Scaries, a Colorado-based maker of full-spectrum CBD supplements, needed to diversify its marketing channels and drive immediate revenue while keeping control over which media partners could promote its brand—especially as many digital advertising platforms were restricting CBD advertisers. They required an expert service provider and a scalable platform to quickly ramp a partnership program without relying on a network that might limit partner selection.

Working with agency Spark and training their team on Impact’s Partnership Cloud, Sunday Scaries launched a partnership program spanning social influencers, niche CBD sites, and large publishers, using automation to onboard partners and deliver contracts and assets quickly. Within six months the program grew 132% and delivered a 9x increase in total return on ad spend, with dozens of partners driving immediate traffic and revenue.

Sunday Scaries

Sophia Trunzo

Affiliate Manager