Case Study: Penhaligon’s achieves 8X revenue growth with impact.com

Stores close but 8X revenue growth blooms for Penhaligon’s

Penhaligon’s, the British heritage perfumer, faced an abrupt loss of in-store sales during pandemic lockdowns—an especially acute problem for fragrance, where sampling and sensory experiences drive purchase. The brand needed to pivot quickly to digital, engage consumers without spritzing, and scale revenue rapidly without diluting its luxury image.

Working with Starcom and impact.com, Penhaligon’s prioritized publisher recruitment and used impact.com’s Contribution Analysis and dynamic contracting to identify and onboard high-value partners (e.g., Dealmoon, RedScarf), offering bespoke commission models and exclusive promotions. The campaign grew the publisher base 322% year‑over‑year, increased partnerships revenue 836%, and improved ROAS by 1,499% year‑over‑year.

Penhaligon’s

Hannah Cooke

Senior Performance Marketing Manager