Case Study: Stio achieves 25% sales growth with impact.com

Stio enjoys a 25% hike in sales with Clique Affiliate and impact.com

Stio, a Wyoming-based outdoor apparel brand, worked with Clique Affiliate to fix an underperforming affiliate program that was facing high costs, complex management, imprecise attribution, unrestricted coupon misuse, and manual partner recruitment—constraints that limited visibility into partner contribution and program growth.

Migrating to impact.com (using a no-code Shopify plugin) delivered fast onboarding, deeper attribution and Optimize reporting, automated partner discovery, coupon and paid-search controls, and flexible commission tools. The changes drove measurable gains: a 25% YoY sales increase, 7.5% lower total expenses, an 8% reduction in commission expense, a 1.4% drop in cost as a percent of revenue, 10% lower action cost, and a $2 lift in ROAS.

Stio

Cole Soldwisch

Performance Marketing Channel Manager