Case Study: Stash achieves 52% increase in leads with impact.com

Stash invests in partnerships and boosts leads by 52 percent

Stash, a personal-finance app used by over 6 million people, wanted to grow app subscriptions but lacked the time and resources to scale an affiliate channel. The team needed a partnership-management platform to discover, recruit and onboard partners, engage existing partners, and provide reporting to identify which partners drove the highest-quality leads.

Using impact.com, Stash optimized existing partners, recruited new partners from a large marketplace, tested and refined messaging, and shifted to CPA payouts so it only paid for verified results. Automated workflows and granular reporting enabled better budgeting and measurement, driving a 31% increase in affiliate-channel subscribers, a 22% boost in traffic, and a 52% year-over-year rise in account creates (leads).

Stash

Kathryn Heidorn

Director, Growth Marketing