Case Study: Starling Bank achieves +50% average monthly app installs with impact.com Partnership Cloud

Starling Bank’s partnership program takes flight with +50% average installs each month

Starling Bank, a UK digital challenger bank with over 1.6 million customers, ran a small referral program of about 10 content and comparison partners but relied on highly manual processes for approvals, invoicing, and reporting. Those time-consuming tasks limited the team’s ability to build relationships and scale the program, so the bank needed a more automated partnership-management solution to grow.

By adopting the Impact Partnership Cloud, Starling automated onboarding, tracking, contracting, and payments—consolidating landing pages, integrating attribution with contracts, and using Impact’s Global Clearinghouse for disbursals—freeing the team to focus on partner relationships and compliance. The program quickly scaled: partners onboarded rose 41% month-over-month on average, partner-driven app installs grew ~50% monthly, account opens via affiliates increased ~31%, partner clicks climbed 58% MoM, and onboarding time was reduced sixfold.

Starling Bank

Emily Aye

Paid Acquisitions Specialist