Case Study: Sorare achieves 4x partnership-driven revenue growth with impact.com

Sorare automates its partnership management and scores four times revenue growth

Sorare, a Paris- and New York–based platform founded in 2018 that lets sports fans buy and trade licensed NFT player cards, needed a single solution to scale global player acquisition. The team had been contacting YouTube and Twitch influencers and media partners manually, lacked affiliate program experience, and wanted to expand rapidly into the US and other markets.

By adopting impact.com's partnership management platform, Sorare automated partner discovery, recruitment, reporting, attribution, contracting, and payments. In 18 months it recruited over 2,800 partners and saw partnerships drive 4× year‑on‑year revenue growth, 3× new player sign-ups, nearly 10× NFT card purchases (198K+ additional), with 25% conversion from recommendations and a third of those becoming long-term partners.

Sorare

Brian O'Hagan

Growth Lead