Case Study: Skyscanner achieves 77% more bookings with impact.com

Skyscanner increases travel bookings by 77% with impact.com

Skyscanner, a global travel metasearch leader used by over 100 million people, needed to modernize its partnerships strategy and technology to manage a complex mix of partners and a multi-criteria payment model. The team’s challenge was to migrate 12,000 affiliate partners from multiple networks onto a single platform to improve partner management, transparency, and growth.

Skyscanner migrated to impact.com using automated, bespoke sign-up links, targeted follow-ups, and API-driven tracking to monitor partner-level progress, completing the move in 15 months. Post-migration the company saw a 77% increase in bookings, 19% higher revenue and a 33% uplift in ROI, alongside richer transaction data (45 data points per transaction) and faster, more transparent partner management.

Skyscanner

Laura Paterson

Senior Marketing Manager