Case Study: SitePlug achieves $35M in annual brand revenue with impact.com

SitePlug generates $35M in annual revenue for brands using impact.com

SitePlug, founded in 2014, helps brands capture high-intent consumers through content, coupons, domain corrections, and suggestions, but its growth was constrained by slow, manual partner recruitment (taking 3–6 months) and limited, coarse campaign reporting that made optimization and scaling difficult.

By joining the impact.com Marketplace, SitePlug shortened onboarding to 2–4 weeks using curated brand collections and direct application flows, and used deep links and product-level reporting to boost conversions and optimize campaigns. The results: a 20% increase in brand partnerships YoY, 142% sales growth for brand partners YoY, a 70% rise in commissions YoY, and more than $35M in sales for 400+ brands in 2022.

SitePlug

Sagar Joshi

Director of Partnerships