Case Study: SharkNinja achieves 20% of partner revenue from new partners with impact.com

SharkNinja’s new generation of partners drives 20% of revenue

SharkNinja, a leading innovator in housewares (home vacuums and kitchen appliances), inherited an underperforming affiliate program when Reprise began managing partnerships in July 2020. With tight product margins, the challenge was to scale revenue and awareness without overspending—prioritizing ROAS, efficient growth, and optimization rather than sheer budget increases.

Reprise leveraged the impact.com platform to diversify and scale partners (influencers, niche content creators, and brand advocates), simplify tracking with dynamic promo codes, automate communications, and offer tiered, value-based incentives and long-term ambassadorships. In 20 months the program onboarded 500+ new partners and those new partners now generate 20% of SharkNinja’s partnerships revenue quarter over quarter, boosting the program’s size, efficiency, and impact.

SharkNinja

Katie England

Director of Affiliate Marketing