Case Study: Rugs Direct achieves 600% year-over-year revenue growth with impact.com

Rugs Direct increased revenue by 600% YoY with impact.com

Rugs Direct is a specialty online retailer of decorative area rugs that needed to scale beyond traditional sales and marketing channels to find new customers. With limited resources to manage partnerships, the team sought technology and expertise to recruit high-value influencers and content partners, accurately measure channel performance, and align attribution with partner value.

Using impact.com’s partnership platform — including the Discover Marketplace, enhanced partner profiles, Data Lab reporting, and multi-touch/U-shaped attribution — Rugs Direct streamlined partner recruitment and optimization, onboarding 200+ new partners in a year. The result was a dramatic business uplift: 600% year-over-year revenue growth and an 800% ROAS, with the team now applying the same approach to its Lightopia brand.

Rugs Direct

Mike Wagner

Vice President of Performance Marketing