Case Study: Ritz Camera achieves 117% revenue growth and 100% MoM influencer growth with impact.com

RitzCamera Shifts Crediting Strategy for their Influencers

Ritz Camera, a nearly 100‑year‑old retailer serving media professionals and photography enthusiasts, suspected that bloggers and influencers were driving brand value that was being hidden by last‑click attribution to coupon sites. They asked agency All Inclusive Marketing (AIM) for clear, actionable insight into how different partners were contributing to sales.

Using Impact’s click‑path reporting, AIM identified when content sites were being under‑credited and adjusted commission structures, added unique promo codes and URLs to track incremental contributors, and refocused efforts on influencers. The changes delivered rapid gains: 100% month‑over‑month influencer growth, a 19% year‑over‑year ROAS improvement, and 117% revenue growth.

RitzCamera

Ariel Friedman

Marketing Director