Case Study: RingCentral achieves double-digit increases in referral program scale and efficiency with impact.com (advocate)

RingCentral increased the scale and efficiency of their referral program

RingCentral, a global provider of cloud communications, needed to scale and modernize a years‑running customer referral program that had become unmanageable. The company required greater flexibility, automation and deep integrations so referral rewards, in‑product experiences and customer behavior triggers could be tracked and acted on in real time across its marketing tech stack.

By partnering with impact.com / advocate, RingCentral launched an automated, scalable referral program with dynamic rewards, real‑time syncing to Marketo and Salesforce, and behavior‑based communications. The new system cut down troubleshooting, freed the team to focus on promotion and optimization, and delivered double‑digit increases in program scale and efficiency while enabling better cross‑department, data‑driven engagement.

RingCentral

Nate Yip

Senior Marketing Manager