Case Study: Richer Sounds achieves 65% YoY online revenue growth with impact.com

Richer Sounds goes small to compete big, nurturing an elite corps of partners for 65% revenue growth

Richer Sounds is a British home-entertainment retailer with 53 stores and an online business facing intense competition from giants like Amazon. Unable to outcompete on price or delivery, the company aimed to grow online sales by 20% in a year and improve ROAS and messaging by leveraging its core strength: expert staff and superior customer experience.

Richer Sounds built a highly selective partner program of 17 publishers, working with Optimus and the Impact Partnership Cloud to recruit credible, expert partners, automate communications, and use tailored incentives and reporting. The high-touch, focused approach delivered 65% YoY online revenue growth (vs. a 20% target), a 30% lift in conversion rate, a 15% improvement in ROAS, and £1.3m incremental revenue.

Richer Sounds

Mike Prior

Richer Sounds Purchasing Director