Case Study: Revolut achieves 80% earnings-per-click growth and 24x Rewards user growth with impact.com

Revolut increases earnings per click 80% and grows Rewards user base 24x during global turbulence

Revolut, a leading fintech app with over 13 million customers, wanted to better monetize and grow engagement in its Rewards cashback program. The team needed easy, transparent invoicing and payment control, two-way performance visibility with merchant partners, and a platform that would let them operate regional programs independently while scaling into new countries and connecting with more brands.

By joining Impact’s Partnership Cloud (via a merchant referral), Revolut quickly onboarded new partners and expanded from the UK into nine additional markets across EMEA, APAC and NA, then pivoted from travel to ecommerce, fashion, wellness and entertainment using transaction-level user data to target high-performing brands. The result: precise payout control and granular reporting, an 80% increase in earnings per click (Q2 vs Q1 2020), 44% sales growth in Q2, and a 24× growth in Rewards users.

Revolut

Anita Koimur

Senior Business Developer