Case Study: RealtyNinja achieves 2x higher conversion rate from referrals with impact.com

RealtyNinja saw a 2x increase in conversion rate from referrals

RealtyNinja, a Canadian SaaS that helps real estate agents build lead-capturing websites, recognized that customer referrals could drive growth but was running a manual, unscalable referral process that became difficult to maintain as the business grew.

They partnered with impact.com / advocate and integrated the platform with Recurly to launch a tiered, double-sided referral program—both referrer and friend get a 10% monthly discount (10 referrals makes the site free). The automated program boosted growth and retention: 16% of new users now come from referrals, conversion is 136% higher than free trials and 2x higher than paid ads, and RealtyNinja plans to consolidate advocacy efforts and expand campaigns on the platform.

RealtyNinja

Casimir Loeber

Co-Founder