Case Study: Razer achieves 34% partnership growth and 33% efficiency gains with impact.com

Razer grows program 34% with diversified partnership strategy through Impact

Razer, the world’s leading lifestyle brand for gamers, needed to boost sales and cut costs across a fragmented global partnership channel. Managing partners through multiple agencies and networks in different currencies left the team with limited visibility, slow manual processes, and little diversity in referral partners, which made scaling the program difficult.

Razer migrated its partnerships onto Impact’s automation platform, consolidating partners, enabling multi-currency contracting, and using detailed reporting and conversion-path analysis to reward high-value partners more fairly. The platform’s discovery tools let Razer expand into nontraditional partners (YouTube creators, Twitch streamers) and automate dynamic payouts; the program saw a 34% growth, ~33% efficiency gains and time savings, and improved real-time optimization and partner performance visibility.

Razer

Fred Chery

Head of Marketing