Case Study: Purple Carrot achieves 68% more orders and 30% higher ROAS with impact.com

Purple Carrot cultivates 68% more orders with performance partnerships

Purple Carrot, a plant-based meal-kit delivery service, faced diminishing returns from its primary marketing channels and rising customer acquisition costs. To diversify its marketing mix and reach new audiences, the company pursued its first affiliate partnership program focused on top-of-funnel partners (content, loyalty, media and review sites) and prioritized accurate tracking and brand-aligned, incremental partners.

Working with Acceleration Partners and the Impact Partnership Cloud, Purple Carrot built a robust partner network and used dynamic payouts to reward high-value, top-of-funnel partners while blocking low-quality sources for compliance. The program quickly became a top-performing channel, driving a 68% increase in orders QoQ and a 30% increase in ROAS.

Purple Carrot

Alli Hobbs

Senior Marketing Manager