Case Study: PUMA achieves 90% less fraud and doubled partner engagement with impact.com

PUMA slashes fraud 90% and doubles partners across Asia with impact.com

PUMA, the global sportswear brand, needed a more scalable affiliate program across Singapore, Malaysia, and the Philippines. Manual workflows, limited partner diversity, and fraud risks were slowing growth, while overreliance on a single partner created major revenue risk. PUMA worked with impact.com and Lodestar Marketing to manage the program and improve affiliate performance.

Using impact.com, the team automated partner recruitment, strengthened fraud prevention, improved contract and payout management, and upgraded reporting and communications. The result was over a 90% reduction in fraud, a 2x increase in active partners, up to 2.5x sales growth, and up to a 30% drop in CPA costs.

PUMA

Britney Inpon

Partnerships Executive