Case Study: Podium achieves 100% year-over-year ARR growth with impact.com

Podium achieves 100% growth in ARR year-over-year with impact.com

Podium, a platform that helps local businesses generate leads, manage customer communications, and collect reviews via a single inbox, faced a costly, manual affiliate program that was hard to scale. One-on-one recruiting, onboarding, approvals, and payments created disjointed workflows, slow cross-department buy-in, and expense that limited flexibility and growth.

By adopting impact.com's partnership management platform, Podium automated recruiting and onboarding, used customizable agreement templates, and consolidated tracking and reporting (including QR codes and vanity URLs) to preserve partner branding and cut redundant vendors. The program reached $1M+ in eight months, grew from 15 to 180 affiliates, achieved 100% ARR growth year-over-year, and reduced customer acquisition costs by 37%.

Podium

Todd Bloch

Partnerships & Affiliate Marketing