Case Study: Eve Sleep achieves 114% YoY UK revenue growth with impact.com

Partnership automation helps eve Sleep awaken +114% YoY revenue growth

eve Sleep, a direct-to-consumer sleep wellness brand selling mattresses, bed frames and sleep accessories, was held back by a legacy affiliate network that treated them like a small account. Manual transaction validation, poor tracking and transparency, and widespread coupon leakage limited publisher opportunities and eroded margins, preventing the company from scaling its partnership channel.

Switching to Impact with agency partner Scale Digital automated tracking and validations, enabled a smooth partner migration, and used the Impact Marketplace to recruit 80% of UK partners. Automation and SKU-based payouts freed the team to focus on growth and quality publishers, implement promo-code restrictions across 6,000+ codes, and turn partnerships into the top revenue driver — delivering +114% YoY UK revenue, triple-digit growth for key partners, and dramatic month-over-month gains (e.g., Aug: France +212%, UK +153%).

Eve Sleep

Andy Boddy

Commercial Director