Case Study: Outside Inc. achieves 50% faster publishing and 75% faster reporting with impact.com (Pressboard)

Outside cuts publishing time in half with Pressboard

Outside Inc., a publisher of 20+ active‑lifestyle brands (including Outside Magazine and Yoga Journal) that reaches over 50 million readers, struggled to manage 30+ concurrent branded campaigns because manual mid‑campaign and wrap reporting tied up the team. Aggregating performance data from many channels took 2–4 hours per report, limiting capacity, slowing advertiser communications, and preventing new opportunities.

By adopting Pressboard to consolidate integrations and automate reporting, the team cut publishing time in half and made wrap reports 75% faster, saving over 10 hours per week and enabling real‑time optimization during advertiser calls. The easier workflow let the whole team share responsibilities and produced a 96% increase in content year over year.

Outside

Alexis Mannello

Campaign Performance Manager