Case Study: OLIPOP achieves 982% ROAS with impact.com

OLIPOP scales creator program to 982% ROAS with impact.com

OLIPOP, the prebiotic soda brand, faced a surge of creator interest that made its affiliate program difficult to manage at scale. To keep up with hundreds of weekly applications while maintaining program quality, OLIPOP turned to impact.com and its partnership management tools to handle discovery, contracting, tracking, and compensation more efficiently.

With GravityFed, OLIPOP used impact.com to automate partner workflows, generate promo codes, manage communications, and monitor performance. The result was a highly scalable creator program that recruited 1.9K creators and delivered 982% average ROAS year over year, with creators driving 12% of total OLIPOP sales in 2024 and the highest recorded ROAS reaching 1,200%.

OLIPOP