Case Study: Apollo Neuro achieves 36% partnership revenue growth with impact.com

OAK Digital Advises Apollo Neuro to Diversify — Increases Partnership Revenue 36%

Apollo Neuro, a wearable that uses soothing vibrations to improve resilience to stress, had an affiliate program concentrated almost entirely in the biohacker niche. The company needed to broaden its reach to everyday people experiencing sleep issues, anxiety, PTSD and workplace stress but lacked the platform and partner diversity to scale.

OAK Digital migrated Apollo’s partnerships to the Impact Partnership Cloud, used audience and review data to target mainstream stress-related verticals, and onboarded mass media, employee benefits publishers, creators, podcasters and sleep-focused outlets. Within six months the new partners drove 38% of program traffic and 36% of partnership revenue—including 25% of traffic from mass media, 22% from male-skewing creators, and 6.7% from employee benefits publications.

Apollo Neuro

Ian McGlumphy

Head of Partnerships and Events