Case Study: Nurx achieves 154% of new order goal with impact.com after migrating its affiliate program

Nurx migrates affiliate program to impact.com, reaches 154% of new order goal

Nurx, a woman-focused digital healthcare company offering convenient, affordable sexual and reproductive care, faced a regulatory-driven shift from a CPA to a CPC affiliate payout model. That change required a more sophisticated affiliate platform to support complex CPC controls and the simultaneous migration of existing order-driving affiliates while recruiting new partners to sustain revenue.

On Acceleration Partners’ recommendation, Nurx migrated its program to impact.com, enabling click caps, a partner marketplace, and tiered bonus payouts to control costs and scale quickly. The transition moved 100% of order-driving partners in one week and delivered 154% of the new orders goal in the first month, with payouts set between $0.50–$1.00 by partner level.

NURX