Case Study: Kiss the Ground achieves 5M+ impressions and 37K+ clicks with impact.com Studio

Nonprofit Kiss the Ground’s influencer campaign cultivates an impressive 5m impressions

Kiss the Ground, a 501(c)(3) nonprofit that promotes regenerative farming to help combat climate change, needed to raise awareness and drive traffic to its website, documentary, and donation pages through an influencer partnerships program. The organization enlisted help to reach new audiences, inspire action, and increase impressions and clicks.

impact.com’s Studio fully managed the campaign, recruiting niche influencers across activism, food, wellness, agriculture, and outdoor living (three mid-tier and six micro-influencers) to produce Instagram carousels, Reels, and Stories with tracking links, while securing three-month usage rights and amplifying content via Facebook and email. The effort generated 52 pieces of influencer content, more than 5 million impressions, 37k+ clicks, a reached audience of 651,817 followers, 2.06% Instagram engagement, a $4.94 CPM and $0.67 CPC—outperforming targets across reach, impressions, and cost metrics.

Kiss the Ground

Tim Thomasson

Soil Advocate