Case Study: NBC News Brand Studio achieves 20% increase in repeat branded content business with impact.com

NBC News Brand Studio increased repeat branded content business by 20%

NBC News Brand Studio, part of NBCUniversal, produces branded content for a global audience but was hindered by manual processes and fragmented data—often compiling metrics from up to eight platforms. The team needed unified, live insights and scalable analytics to boost campaign performance, exceed client expectations, and build a reliable base of repeat customers after their previous software failed to support growth.

By adopting Pressboard by impact.com, NBC News Brand Studio centralized reporting with a single dashboard, automated live performance tracking, and gained detailed audience analytics to optimize campaigns. The solution saved time and improved results, driving a 20% increase in repeat branded-content business, 120% more branded-content page views, 164% more average page views per article, and a 5.5x lift in article completion rates.

NBC News Brand Studio

Maxim Alter

Director of Audience Development