Case Study: myFICO boosts partner revenue 95% and improves ROAS 52% with impact.com

MyFico - Customer Case Study

myFICO, used by 90% of top lenders, provides credit monitoring and reports to millions of Americans. While running a successful affiliate program with iAffiliate Management, the team also managed “direct partnerships” in-house that made up 20% of affiliate revenue but lacked the reporting to grow and optimize and created monthly payment logistics — migrating them to the legacy network would have raised transaction fees.

By moving the entire program to Impact, myFICO began managing and paying direct partners the same way as traditional affiliates, with custom payment terms and no transaction fees, plus a comprehensive reporting suite and streamlined workflows. The change drove a 95% increase in new partner revenue, 9% average monthly growth, and a 52% improvement in ROAS.

MyFico

Mike Cohen

Affiliate Marketing