Case Study: Mizzen+Main achieves 75% YoY partnerships revenue growth with impact.com

Mizzen+Main teamed up with MERGE to boost partnerships revenue by 75% YoY

Mizzen+Main, a performance menswear brand, relied on impact.com but wasn’t getting the most from its partnerships because their agency didn’t fully use the platform. The brand faced three core problems: an undiversified partner portfolio, rigid flat-rate commissions that limited optimization, and a lack of live, granular performance metrics to guide growth.

Partnering with MERGE, Mizzen+Main implemented impact.com’s recruitment, contracting, automation, promo-code and reporting tools to diversify partners (publishers, creators, influencers, loyalty), introduce dynamic payments and prevent coupon leakage, and track performance in real time. The effort added 22 active partners, secured placements on sites like Forbes and Insider, enabled a Capital One cashback integration, and delivered a 75% YoY revenue increase with a 45% lift in clicks and a 7% boost in conversion.

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