Case Study: McAfee achieves 11% revenue growth and 9% increase in new customer sales with impact.com

McAfee - Customer Case Study

McAfee, a leading independent cybersecurity company, engaged Customer Experience Optimisation agency House of Kaizen (HoK) to manage its EMEA direct-to-consumer partner program. HoK’s brief was to increase the share of new customers by 5% and grow year‑on‑year conversion volume, making audience and conversion insight the priority.

Using radius by Impact partner insights, HoK identified publishers that drove a disproportionately high share of new customers and implemented a tiered payout model with CPA modifiers to reward new‑customer sales. The data‑driven strategy delivered a 9% rise in new customer sales (143% of the acquisition goal), an 11% increase in Cyber Sale revenue and a 0.7% lift in average order value.

McAfee