Case Study: McAfee boosts new customer acquisition and lifts AOV with impact.com's Altitude

McAfee - Customer Case Study

McAfee, a leading independent cybersecurity company, partnered with House of Kaizen (HoK) on a performance-based, end-to-end acquisition program where HoK covered all media costs and was paid only on results. To drive growth while protecting Average Order Value (AOV), McAfee and HoK needed a centralized view of omni-channel metrics and attribution to understand how each channel contributed to conversions and new-customer acquisition.

HoK implemented Impact’s Altitude to consolidate media data, establish comprehensive tracking, channel deduplication, and flexible attribution models. Altitude revealed which partners were driving new customers and where discounting depressed AOV, enabling targeted incentives—higher CPAs for genuinely new customers and reduced discounting for others. The result: new-customer share grew 9% (150% of the uplift goal) while AOV increased 0.7% year over year.

McAfee