Case Study: Maison de Parfum achieves 3.2x ROAS and doubles active affiliate partners with impact.com

Maison de Parfum’s affiliate program achieves 3.2x ROAS with Magilla, madtech company

Maison de Parfum, a premium fragrance brand founded in 2006, worked with affiliate agency Magilla to grow its online presence and expand beyond Italy while keeping customer acquisition costs low. The brand struggled to monitor affiliate performance and campaign metrics, hampering data-driven decisions and limiting its ability to recruit partners, simplify management, and improve attribution.

Magilla implemented impact.com’s partnership management platform to discover and recruit local affiliates, send customized agreements, and apply advanced reporting and attribution to track partner contributions. The program doubled active affiliates in one quarter, expanded sales internationally, and boosted monthly turnover—affiliates now drive 14% of total revenue with a 4.7% conversion rate and a 3.2x ROAS.

Maison de Parfum

Giulio Stocco

Senior Ecommerce Consultant