Case Study: Love, Bonito scales international partnerships to drive nearly 20% of new orders with impact.com

Love, Bonito scales international partnerships with Impact driving nearly 20% of total new orders

Love, Bonito is an Asia-born, omnichannel women's fashion brand with a mission to inspire confidence through products and events. Facing lower brand awareness in international markets like Australia and the US, the company needed scalable partnership channels to drive traffic, acquire new customers, and reach Asian expat communities where affiliate marketing is mature.

The brand launched a unified affiliate program on Impact across multiple markets, centralizing reporting, using rich data parameters and Dynamic Payouts to optimize partners and commissions, and scaling to 200+ publishers. Within a year partnerships drove nearly 20% of new orders, delivered 1,700% month‑on‑month growth in active partners, 253% quarter‑on‑quarter revenue growth, and up to 60% of partnership revenue from new customers.

Love, Bonito

Sze Yin Lam

Senior Executive, International Business Development