Case Study: Lorex achieves 108% program revenue growth with impact.com’s Partnership Cloud and OPM Pros

Lorex Grows Partner Program 108% with OPM Pros & Impact's Partnership cloud

Lorex, a maker of professional-grade home and business security systems, was seeing its affiliate program scale quickly but with rising fees and limited visibility into which partners were truly driving value—particularly upper-funnel traffic. The company needed a more efficient payment model and clearer insights to scale smarter.

OPM Pros migrated Lorex from a legacy network to Impact’s Partnership Cloud and a monthly fixed-price affiliate model, then used Partner Insights to identify and properly value upper-funnel partners and recruit more diverse publishers. The switch enabled value-aligned commissioning, cut network costs (approaching six-figure savings), and drove a 108% increase in program revenue from 2016 to 2018.

Lorex