Case Study: LightInTheBox achieves 10x influencer placements and 15% conversion lift with mediarails by impact.com

LightInTheBox - Customer Case Study

LightInTheBox is a global online retailer founded in 2007 that sells lifestyle products directly to consumers worldwide. The company recognized the value of influencer marketing but was limited to 10–20 placements per month because finding, recruiting, negotiating, tracking, and aggregating creators was time-consuming; they needed a scalable way to grow the program globally.

By adopting Mediarails by Impact, LightInTheBox automated recruiting, negotiation, tracking, and aggregation, scaling to over 200 placements a month and repurposing influencer-generated assets across social, email, and product pages. The program delivered better content at lower cost, cut campaign planning from weeks to hours, and produced a 15% lift in conversion rate on product pages enriched with influencer content.

LightInTheBox

Giana Moon

Partnership Marketing Manager