impact.com
122 Case Studies
A impact.com Case Study
Lemmonet is a multi-channel ad platform that helps brands drive awareness and engagement across video, mobile, and influencer marketing. Facing widespread mobile performance fraud that frustrated large clients, Lemmonet set a goal to deliver 100% fraud-free traffic to its global performance customers.
To achieve this, Lemmonet integrated Forensiq into its click and install scoring to filter risky traffic before install events. Within the first month they uncovered major fraud from several partners, reduced click fraud by 86% and install fraud by 87%, and now score about 200M clicks per month—improving traffic quality, strengthening advertiser partnerships, and enabling business growth.
Augusto Lopez Prieto
CTO