Case Study: Kayo Sports achieves 364K subscribers and 25% partnership-driven growth with impact.com

Kayo Sports kicks goals with innovative partnership strategy through Impact

Kayo Sports, Australia’s only dedicated multisport streaming service with 50+ sports, launched in 2018 aiming to build brand awareness and rapidly acquire subscribers. Believing partnerships were a cost‑effective acquisition channel, the team wanted to run the program in‑house and needed an end‑to‑end platform to scale diverse partner types while automating contracts, tracking, reporting and payments so a small team could focus on high‑value relationships.

Working with Impact, Kayo built a broad partner portfolio—from corporate partners and clubs to athletes, influencers and publishers—using Impact’s platform to streamline onboarding, automate workflows and integrate mobile attribution via Branch. The payoff: 364,000 new subscribers in nine months, nearly 25% driven by partnerships, strong ROI versus paid media, and five industry awards within a year of launch.

Kayo Sports

Lauren Leisk

Affiliate Partnerships Manager