Case Study: Kaufmann Mercantile achieves 10% of paid advertising revenue through an influencer affiliate program with impact.com

Kaufmann Mercantile builds a strong influencer affiliate program

Kaufmann Mercantile is an online retailer of home décor and personal accessories that began as a blog in 2009 and emphasizes craftsmanship and social responsibility. As the business grew, it wanted to launch an in-house affiliate program to scale influencer partnerships but needed a simple way to onboard, contract, track and pay partners without outsourcing to an agency.

Kaufmann Mercantile chose the Impact Radius Partner Manager to handle onboarding (branded signup pages and electronic insertion orders), transparent reporting, and global payments with automated invoicing and payouts. Within eight months they grew to 40 market-specific influencer partners, with the affiliate channel driving 10% of paid advertising revenue, streamlined workflows through scheduled reports, and expanded internationally.

Kaufmann Mercantile

Jake Mehani

Digital Marketing Manager