Case Study: Ivory Ella achieves 19x ROAS and grows partner-sourced revenue to 17% with impact.com (Radius)

Ivory Ella - Customer Case Study

Ivory Ella, an apparel brand that donates to elephant conservation, engaged BVAccel to launch and grow a partner marketing program. Their goals were to reach untapped audiences, better leverage existing micro-influencers, and build strong partner relationships in time for Q4.

BVAccel put Ivory Ella on the Radius platform, migrated micro-influencers into the program, used the Radius Marketplace to recruit partners, and relied on promo-code tracking plus partner segmentation to optimize attribution and performance. In the first year the partner channel drove 11% of total revenue with a 19x ROAS, and after doubling down for Q4 they achieved a 55% YoY lift in Q4 revenue and generated 17% of all revenue through the partner program.

Ivory Ella

Ryan Duranso

Co-founder