Case Study: iStock by Getty Images achieves 15M+ impressions and expands creator affiliate program with impact.com

iStock by Getty Images expands its affiliate program to creators and gains 15m+ impressions

iStock by Getty Images launched a commercially safe Generative AI product and needed to boost customer awareness, drive traffic and conversions, and expand its partnerships into the creator economy. To run an effective creator campaign it had to streamline time-consuming workflows, learn audience dynamics across social platforms, and resolve tracking and attribution differences with its existing affiliate program.

iStock partnered with impact.com to recruit and manage micro- and mid-tier creators, handling outreach, contracts, fast payments, creative briefs, and centralized review while using impact.com tracking links and reporting tools. The campaign delivered 15M+ impressions, increased web traffic and conversions, saved time on recruitment and management, improved attribution and reporting, and established creator relationships the brand can scale.

Getty Images

Joshua Marlowe

Affiliates & Partnerships Specialist