Case Study: BBQGuys achieves 2X+ engagement lift and expanded reach with impact.com Studio

impact.com’s sizzling strategy more than doubled engagement for BBQGuys

BBQGuys, a leading ecommerce retailer of premium grills and outdoor-living products, wanted to expand beyond the typical suburban griller to build brand awareness, generate high‑quality user‑generated content, and drive traffic during Memorial Day. To find creators who could showcase grilling in fresh, unexpected contexts (city rooftops, camping, diverse households), BBQGuys partnered with impact.com Studio to extend its in‑house influencer efforts.

impact.com cast a diverse mix of micro and mid‑tier creators (10 influencers), negotiated usage rights, and commissioned original photo and video content and personal narratives. The campaign delivered 30 custom pieces (vs. 20 contracted), reached 636k people, generated about 311k organic impressions and 16.9k organic engagements, achieved a 5.5% engagement rate (more than double benchmark), and exceeded impression and engagement goals while staying within budget.

BBQGuys

Scott Sills

Social Marketing and Communications Specialist