Case Study: IG Group achieves a 128% increase in productive partnerships with impact.com

IG Group migrates to impact.com and increases productive partnerships by 128%

IG Group, a UK-based online trading and investing firm, needed to scale its partnerships and automate monitoring and compliance. Its legacy platform and in-house management were time-consuming and non-scalable, constraining growth, straining internal resources, and limiting the ability to safely expand into influencer partnerships.

IG relaunched its partnership program on impact.com with agency Silverbean, using automated discovery, recruitment, reporting, dynamic payouts and compliance tools to optimize affiliates and creators. The relaunch reduced internal affiliate management time by 74%, increased productive affiliates by 128%, cut CPC by 70% and delivered a 223% uplift in partnership ROI, while expanding into new markets.

IG Group

Aneira Henery-Morley

Global Head of Marketing Partnerships