Case Study: HubSpot achieves 50%+ increase in affiliate revenue and signups with impact.com

HubSpot gains a 50%+ increase in affiliate revenue and signups

HubSpot, a leading CRM platform used by more than 177,000 customers, relied on affiliate partnerships for acquisition but found its prior partner-management system limited growth — it lacked robust reporting and data, flexible payout automation, and efficient partner recruitment and onboarding aligned with HubSpot’s goals.

Partnering with impact.com, HubSpot used the marketplace to recruit targeted affiliates, integrated via API to sync signups and payments, and deployed Dynamic Payouts with a three‑tier commission structure and automated payouts plus in-depth reporting. The changes drove more than a 50% increase in affiliate revenue and signups, boosted earnings-per-click, and delivered a steady stream of motivated, measurable partners.

HubSpot

Nancy Harnett

Head of Affiliate Marketing