Case Study: Corkcicle achieves 178% affiliate revenue growth and 20% ROAS increase with impact.com

How WITHIN and Corkcicle Achieved 178% More Affiliate Revenue Growth

Corkcicle is a Shopify-based lifestyle brand known for insulated drinkware that initially hesitated to launch an affiliate program for fear of low-quality customers. After starting an affiliate channel, the brand found growth limited by a small partner network and few content opportunities, and sought to diversify revenue share and expand customer acquisition.

Working with agency WITHIN, Corkcicle moved its program to impact.com, implemented a content strategy across the purchase funnel and multichannel budget allocation, and used partner-discovery and reporting tools to secure premium publishers and seasonal placements. The program drove a 178% quarter‑over‑quarter lift in affiliate revenue, grew the affiliate channel to 10% of ecommerce revenue, increased overall ROAS by 20%, and made affiliates as valuable as paid search.

Corkcicle

Amanda Nelson

Vice President of eCommerce