Case Study: Vincero achieves 1058% content partner revenue increase with impact.com

How Vincero and Spark ROAS drove 1058% revenue increase from content partners over 9 months

Vincero, a luxury watchmaker that has expanded into accessories like belts and sunglasses, needed to broaden and modernize its partnership program to drive growth. The team struggled with noncompliant coupon sites claiming credit for conversions, restrictive commissioning rules that slowed partner approvals, and a manual, time-consuming process for recruiting and onboarding new content partners.

Working with Spark ROAS and Impact’s Partnership Cloud, Vincero automated code distribution and blacklisting, implemented customizable commissioning and one-to-one contracts, and used the Impact Marketplace and direct signup links to discover and quickly onboard targeted content partners. Over nine months this approach cut manual scrubbing, added 29 profitable content partners, and drove a 1058% increase in content-partner revenue (with a 290% jump in monthly conversions, 332% improvement in content partner ROAS, and a 355% increase in total monthly revenue).

Vincero

Wes Lindenmuth

Growth Marketing Manager