Case Study: Starshipit achieves 239% better CPA performance with impact.com

How Starshipit’s automation leap improved referrals by 239% better performance

Starshipit, an Australasia-based logistics platform for retailers, was struggling to keep its referral program under control during rapid growth. Its partnerships team was spending hours on manual link tracking, CRM checks, payout verification, and PayPal processing, which made it difficult to scale referrals and expand into new markets where the brand had little awareness.

impact.com implemented impact.com/advocate with a HubSpot integration, customized branding, tiered rewards, and a simpler two-step signup flow to automate referral tracking, commission calculations, and payments. The result was a more trusted and scalable program that reduced the partnerships team’s workload by 20%, achieved a 31.5% referral-to-conversion rate, generated 239% better CPA performance than average ad spend, and delivered a projected 421% ROI.

Starshipit

Jennifer Caust

Digital Marketing Lead