Case Study: Solo Stove achieves higher brand awareness and revenue without increasing ad spend with impact.com

How Solo Stove turned up the heat on brand awareness without increasing ad spend

Solo Stove, maker of popular smokeless fire pits, pizza ovens and outdoor cooking gear, wanted to boost brand recognition and consumer awareness without increasing affiliate spend. To do this they refocused on building high-quality content partnerships—recruiting creators, publishers and top affiliates who could produce engaging, upper‑funnel content that fit the brand’s storytelling potential.

Working with agency Purple Orange and impact.com’s partnership platform, Solo Stove used data-driven recruitment, in-person product events, and improved performance tracking to prioritize content over coupon-driven tactics and fairly reward partners. The program more than doubled growth from 2021–2023: revenue grew 100%, cost-per-action fell 17% year-over-year, active publishers rose ~92% (productive publishers +74%), return on ad spend increased 85%, affiliate spend dropped 7% while revenue rose 72%, and partnerships now drive roughly 11% of company revenue.

Solo Stove