Case Study: TrainPal achieves 350% user growth with impact.com

How impact.com helped TrainPal expand into Europe and achieve 350% user growth

TrainPal, part of the Trip.com Group, needed a faster, more cost-effective way to expand across Europe and build local trust after traditional paid advertising proved too expensive and slow. As the company’s affiliate efforts grew, it also needed help managing complex contracts, incentives, tracking, and partner relationships with limited resources, so it partnered with impact.com and its affiliate marketing platform.

Using impact.com’s Marketplace, Extended Search, Contract Templates, tracking tools, and local support, TrainPal quickly scaled its affiliate program in Italy and Spain, onboarded 100+ partners, and improved data accuracy and brand safety. With impact.com, TrainPal achieved a 30%+ increase in conversion rates and 350%+ year-over-year user growth in key new markets.

TrainPal

Evelyn Yu

Partnership Marketing Manager