Case Study: Harry’s achieves 76% YoY program revenue growth with impact.com

How Harry’s groomed its custom partnerships with Impact to drive 76% program growth

Harry’s, the direct-to-consumer men’s grooming brand, wanted to diversify its B2B partnerships beyond pre-arranged, checkout-focused deals to build top-of-funnel awareness that converted into repeat customers. The challenge was managing a labor-intensive, highly customized partnership strategy that drove long-term customer value rather than one-off incentives.

Harry’s implemented Impact’s Partnership Cloud to centralize deal terms, track visits and sales, and automate partner payouts, including using Chained Conversion to reward partners for repeat customers and tracking ROI on non-paid product placements. The program expanded into bespoke brand partnerships (e.g., a telecom loyalty offer), simplified payouts with a single monthly check to Impact, and delivered 76% year-over-year program revenue growth and a 129% increase in partner-driven actions.

Harry’s

David Bakey

VP of Direct-to-Consumer Business