Case Study: SafeOpt achieves 1,374% ROI and 29% conversion rate with impact.com

How GourmetGiftBaskets.com Achieved 1,375% ROI with SafeOpt

GourmetGiftBaskets.com faced the common e-commerce challenge of converting site visitors into buyers. In June 2020 they partnered with SafeOpt, a permission-based retargeting program with a network of 175M+ active shoppers, to complement existing email systems and expand reach (about 28% more potential customers).

SafeOpt retargeted abandoned shoppers with personalized messages and unique codes, converting thousands of lost visitors into buyers and driving significant incremental revenue. The program achieved a 38% email open rate, 12% click-through rate, a 29% conversion rate and a reported 1,374% ROI.

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