Case Study: Ellos achieves cost savings and a 4% average conversion rate with impact.com

How Ellos’ influencer program cut costs and reached a 4% average conversion rate

Ellos, a leading Swedish e-commerce retailer for women’s fashion and home goods across the Nordic market, needed a more cost‑effective and trackable influencer strategy. The brand’s traditional fixed‑fee model carried high upfront costs, so Ellos aimed to leverage micro‑influencers, improve performance measurement, and run multi‑season campaigns across Sweden, Norway, Finland and Denmark.

Using impact.com’s platform and managed services, Ellos moved to a performance‑based model—streamlining discovery, contracting and payments, and using unique tracking links, promo codes and API‑driven metrics—to recruit 130 creators and run seasonal campaigns. The program delivered 980 pieces of content, 2M+ impressions, a 4% average conversion rate, 918 conversions and $78K+ in revenue, with notable uplifts across the Nordics (eg. +78% revenue in Sweden, +478% conversions in Finland).

Ellos

Delli Holmblad

Digital Communications Manager